Why you need alternative logos for your brand.

Why you need alternative logos for your brand.jpg

Here in Coffs Harbour, I have made it my personal mission to help people turn their visions into tangible realities. If you own a small business, or wish to transform your personal brand, my logos and websites can take you to the next level. With my experience in clinical psychology, and my knowledge of consumer behaviour, I am able to figure out exactly what will make your business or brand shine in its own way. 

Part of what makes a good logo is its versatility. Your brand needs to be recognisable enough for people to know it at a glance, yet simple enough to fit many masks. In this article, I’ll be outlining what you need to know about using alternative logo designs and how I can help you create a logo that truly fits any occasion. 

Social Media

I am sure that you already know that being on various social media platforms builds an audience for your business. Creating several spaces online for people to find your business significantly raises your chances of getting a following. Your logo, then, needs to be able to accommodate all these spaces. 

Think of where you go to find businesses. Many people go to Instagram, Facebook, or Pinterest to find new brands. Those social media sites usually display your logo in a very small icon - think of the tiny image next to your name that appears above your posts on Instagram. This means that your logo needs be able to fit with those parameters - so ideally you need a small version of your logo to go along with your original. Having a small watermark version of your logo, that can fit within the social media parameters, means that your logo is legible while also maintaining consistency across your branding.

A graphic designer, like myself, can design a specific watermark for you. It may be using just one element from your overall logo and design (like how I use just my flower for all my social media) or it might be a small separate design that merges a few pieces together. It is also important that the files are sized properly too. Simply using your larger design will lead to distorted image quality, so it’s always better to create multiple sizes based on the sites you’ll be using, which is another great reason to hire a designer to do all that for you! When I design a logo for a client I give them at least 7 file versions of each logo. This includes a PNG, JPG, SVG and PDF. 


You’ve got your social media platforms down, but what is a favicon? Many businesses and brands forget to customise their favicon, leaving an essential part of their brand empty. A favicon is the tiny image you see next to your website’s title in your browser. Think of Facebook’s website. When you log on to your account and look at your open Facebook, what do you see? You should see a little blue square with their trademark “F” in the middle. That’s their favicon. Have you seen my favicon? I use my flower here too.

Again, this is something sizing can fix. These images are teeny tiny, so you want to make sure your logo is simple. Sizing down can really alter the quality of your logo. It may not always damage the quality of the image, but it can make delicate details appear unrecognisable. The solution is to keep your design simple to begin with or be willing to adjust the design to accommodate the smaller size. 


It can also be a good idea to use a watermark on your photos if they’re originals of yours. Including your own photos on your social media or website adds a personal touch, but if you leave it without a watermark it runs the risk of being used outside of your brand. Watermarks hinder others from copying your image and pasting it without your permission. Watermarks are also good for products or services you may be advertising. If you’re a graphic designer yourself, using watermarks on your example logos will ensure your work isn’t stolen. It’s a good habit to practice. Again, this is where we can use the smaller logo that we design together, making it even more important to have this version.


The colours you choose for your brand really impacts the way your viewers respond to your business. Having a brand colour scheme makes creating alternatives easy. Your range of colours can be used for special occasions, sales, holidays, and anything else you can imagine. 

Here are some tips for incorporating multiple colours into your logo design:

  1. Have a white version. If you ever want to overlay your logo onto a coloured background, or even a black background, having a white version of your logo will be tremendously helpful. It can be hard to see the text of your logo if your logo’s colour blends into your background. Any text is clear on a white background, so make sure to have a white version ready for when you need it!
  2. Have a black and white version. This follows the same principles as the white version. If you ever are in a situation where you are limited in your colours, having a black and white background instantly solves that problem without compromising your image.
  3. Have a completely different colour scheme from your original. People like special occasions. Changing your logo to fit that increases interest in your business. For example, if you decide to have a surprise sale for all the products on your website, you’ll want to let people know there’s something different going on your page quickly. Changing your logo colours can alert customers without having to dedicate a specific post to the sale. If your logo is always blue, but you change it to red for sales, people will come to know that red means there’s a sale on. The same applies to holidays. Having a logo to fit with Christmas, Valentine’s, Halloween, etc. will instantly let your viewers know your business is aware of the season and that you’ve adjusted your prices accordingly.


These are just a few things to think about when choosing how you go about designing your new logo, and what you might need to include. For these reasons hopefully you can see that it is really best to hire a professional designer to help you. My services will ensure that your logo meets the criteria of every social media platform, every special occasion, and every other thing you might need. Creating your logos yourself, while personal and endearing, often doesn’t allow for the changes needed to successfully adapt your design to multiple platforms and situations. The services you can buy to design your logo yourself also often don’t include that level of adaptability, nor the fonts you might want or the ability to change the colour of your logos. That’s why hiring a professional is so essential to the creation of your design. 

All in all, your design is an extension of you, your brand, and your business. Ensuring its ability to conform to any standard will take your logo from good to great. With my help, we can make it happen.

jess watters