What is a brand board and why you need one for brand consistency
You might have heard about brand boards before but aren't sure what they are, well here I will explain in a little more detail for you. I also include brand boards in my logo packaging, because they are so useful, so this will help show what you get when you purchase a logo from me :)
Brand identity is super important. And that goes beyond just having a cool looking logo. It's about having an overall cohesive look and feel. So that when someone clicks through your site, or looks at your business or blog, they know it's you. Or perhaps when they see just your pin, or a small element of business, they can identify you. It is also about promoting the feel of your brand. Is it for kids? Then perhaps it would look good being zany, colourful and bright? Or perhaps baby wear- might look nice in pastels, whites and neutrals. You don't have to follow the trend- you could do baby wear in super bright fluro colours, as long as you know what you are trying to say, and you keep consistant with your brand.
And this is where a brand board comes in. It helps unify the brand. Giving you the logo, watermark or alternative logos, colours, fonts, symbols and key elements for your brand all on one place. It also provides a quick reference for you as the brand continues to develop. Does that new page suite your board, or does it jar against it?
Here is my brand board that I developed for my own brand. It helps me design new elements with the same matching colours and fonts, and I can even match my psychology site (which is still essentially my brand) by using the same colours. (You can see my psychology site here if you are interested.. )
Have a look through my site to see my brand board in action. You will see that the mustard flower symbol is my favicon, it's also used across all my social media and any related sites that I use (such as Pinterest, Unsplash, Pexels and Instagram. My site also uses both fonts listed (this text is Proxima Soft, and the headings are too, and the secondary headings are Voltage). I've also matched colours throughout my site, such as for the newsletter sign up on the homepage (which uses the lighter pink) and secondary headings (which use the mustard).
Having a complete brand board means that you can create a lovely brand consistency not only on your website, but across all mediums. It also looks beautiful, and creates room for inspiration! It also shows how important it is to have different versions of your logo. You can read more about that on my latest article, here :)
Questions or comments? Feel free to drop me a line!